Know Exactly What Your Marketing Is Worth
Most businesses can’t tell you which ads, keywords or pages actually produce calls and sales. Paul Marr sets up conversion tracking properly — so every marketing dollar is accountable, and every decision is based on data, not guesswork.
If it isn’t measured, it can’t be improved
Without tracking, you’re paying for clicks and hoping. With it, you can double down on what works and cut what doesn’t.
Phone call tracking
Know which campaigns and pages make the phone ring — often the biggest blind spot for NZ service businesses.
Form & enquiry tracking
Every quote request and contact form tied back to the exact ad, keyword or page that produced it.
GA4 setup done right
Google Analytics 4 configured properly — clean data, meaningful events, and reports you can actually use.
Google Ads conversion import
Conversions fed back into Google Ads so its bidding learns from real results, not just clicks.
E-commerce & revenue tracking
For online stores: purchases, revenue and return on ad spend tracked to the product level.
Dashboards in plain English
One clear view of leads, sales and cost per result — no wading through analytics jargon.
From blind spots to full visibility
Free tracking check
Paul audits your current setup — most accounts have broken, missing or double-counting tracking.
Define what counts
Agree the actions that matter to your business: calls, forms, bookings, purchases.
Set up & test
GA4, Google Ads and call tracking configured and verified — every conversion firing once, correctly.
Report & act
A clear dashboard, and the insights used to sharpen your ads, SEO and website every month.
One-off setup or part of your plan
Tracking setup is included with Google Ads management and website builds. As a standalone job it’s quoted fixed-price after the free check.
Tracking questions, answered
What is conversion tracking?
It’s measuring the actions that matter — calls, form submissions, purchases — and connecting them to the marketing that caused them. It turns “we spent $2,000 on ads” into “we spent $2,000 and got 34 enquiries at $59 each.”
I already have Google Analytics. Isn’t that enough?
Often not. GA4 out of the box measures traffic, not outcomes. Without configured conversion events, call tracking and a link to Google Ads, you’re seeing visits — not value.
Can you track phone calls?
Yes — both calls from ads and calls from your website, so phone-heavy businesses finally see which marketing makes the phone ring.
Will tracking slow my website down?
No — implemented properly, tracking scripts have negligible impact on load speed.
Is this privacy-compliant?
Yes. Setups follow Google’s consent and privacy requirements and NZ Privacy Act principles — measuring marketing performance, not spying on individuals.
Find out what your marketing is really returning
Get a free tracking check — Paul will tell you what’s being measured, what’s broken, and what you’re missing.