Meta Ads Auckland — Facebook & Instagram Advertising That Converts
Google Ads captures people already searching. Meta Ads creates demand — putting your business in front of the right Aucklanders on Facebook and Instagram before they’ve even started looking. Paul Marr builds Meta campaigns optimised for leads and sales, not likes.
In Front of the
Right Aucklanders
Full-service Facebook & Instagram advertising
Most agencies optimise for clicks. These campaigns are optimised for leads, revenue and return on ad spend.
Campaign strategy
Ideal customer profile, competitor positioning and the right campaign types — lead generation, conversions, retargeting, awareness or catalogue sales.
Pixel & Conversion API setup
Meta Pixel, Conversion API and custom conversions configured properly, so campaigns learn from real results — see Conversion Tracking.
Advanced audience targeting
Custom audiences from website visitors, customer lists and engagement, plus lookalikes that find more people like your best customers.
Creative that stops the scroll
Feed, Reels, Story and carousel ads with hooks, offers and calls to action built to earn attention — with AI creative keeping production fast.
Retargeting that closes
Stay in front of people who visited your site but didn’t convert — usually the cheapest sales a business can buy.
Testing & scaling
Structured creative and audience testing, with budget shifted to winners as CTR, cost per lead and ROAS improve.
Every placement, one strategy
Feed & Carousel
Scroll-stopping images and multi-card stories in Facebook and Instagram feeds.
This Week Only
Stories
Full-screen, tappable ads between the Stories people already watch.
Demand creation meets demand capture
They do different jobs — and the best-performing businesses usually run both.
| Meta Ads | Google Ads | |
|---|---|---|
| Intent | Creates demand | Captures demand |
| Best for | Awareness & retargeting | High-intent leads |
| Creative | Visual — image & video | Search-driven |
| Sales cycle | Medium to long | Short |
Kiwi Conversions manages both — see Google Ads Management — so your budget goes wherever it returns the most.
From strategy session to scaling
Strategy & research
Your ideal customer, your competitors, your goals — and an honest call on whether Meta is right for you.
Tracking setup
Meta Pixel, Conversion API and lead tracking configured before a dollar is spent.
Campaign build
Audiences, creative variations and testing frameworks structured for learning fast.
Optimise & scale
CTR, conversion rate, cost per lead and ROAS improved continuously — winners scaled, losers cut.
Quoted to fit your goals
Management is quoted to match your ad spend and goals — and Paul can audit, improve or fully rebuild existing campaigns as well as start fresh.
Meta Ads questions, answered
How much should I spend on Meta Ads?
Most businesses start with at least $20–$50 per day in ad spend, depending on industry and competition. Your free strategy session includes an honest budget recommendation — including whether Meta is the right channel for you at all.
Are Meta Ads good for lead generation?
Yes — especially with strong offers and landing pages. Lead form and Messenger campaigns can generate enquiries at impressive cost per lead for NZ service businesses.
Do I need both Facebook and Instagram ads?
Not always. Some businesses perform better on one platform. Visual brands often win on Instagram; trades and services frequently do best on Facebook. Testing tells us for sure.
How long before Meta Ads work?
Initial data appears within days, but meaningful optimisation typically takes 2–6 weeks as campaigns learn and creative testing finds the winners.
Can you take over my existing campaigns?
Yes — Paul can audit, improve or fully rebuild underperforming Meta campaigns, and will tell you straight which one is worth doing.
Should I run Meta Ads or Google Ads?
Different jobs: Google captures people already searching; Meta reaches people before they search and brings back visitors who didn’t convert. Many Kiwi Conversions clients run both, with budget weighted to whichever returns more.
Ready to grow with Facebook & Instagram ads?
Stop wasting budget on campaigns that don’t convert. Get a free strategy session and an honest opinion on what Meta can do for your business.