Running ads without tracking conversions is like driving blindfolded — you might be moving forward, but you have no idea if you’re actually getting anywhere. Conversion tracking isn’t optional anymore; it’s the backbone of effective advertising and AI-powered optimisation. 1.…
AI is changing how people find businesses online. Platforms like ChatGPT, Google AI, Gemini, and other AI search tools now pull answers directly from trusted sources — meaning your website has to stand out in new ways if you want…
Most websites don’t fail because they’re bad.They fail because Google doesn’t know they exist. I’m Paul Marr, founder of Kiwi Conversions, and this is one of the simplest wins I see businesses miss every single week 👇 Google Search Console.…